Marketing is in a central role when increasing the competitiveness of industry, because you need customer insight and make your product/service offering compelling for your customer. This in turn requires you to aligning your competencies so that you increase your competitiveness.
Marketing has been slow to respond to the globalization of industry and is still in a tailor making mode. This prevents customers to jump on the bandwagon of marketing.
Marketing needs to become a word that is on everyone's lips as a solution provider for the way we compete.
We have to create a common language that creates an open community where all can participate. MarketingProcessor builds a marketing process from segmentation, how to compete, getting the message to the target group and monitoring our performance. This web based tool provides a methodology and terminology that can be easily understood by non marketers and makes marketing transparent in the organization. This is especially important for product marketing where participation from various functions within the company is important in building product excellence.
Without a marketing process we will not be able to create an agile service and work in a global market.
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