Doctor Livingstone, I presume?

Take a look around and you’ll see the same everywhere: companies are straining to improve competitiveness. And that probably includes your company, too! Most likely you have mapped opportunities in the field of sales, production and R&D, but quite a few companies have a huge white area on the map ready to be explored and – if properly done – exploited. And you don’t have to be Stanley to do it.

In fact, it could be better to be an armchair explorer and let the others do the dirty work. However, many companies have been busy building their own marketing departments while others have not even explored how marketing can increase competitiveness.

Alas, they both may share the same, sometimes even well founded fear that external marketing providers offer some shady voodoo-advice and when they do, it costs a fortune.

Luckily to them, you and us, the marketing industry has during the last decade come up with an offering that’s bound to open up tremendous new opportunities. Just like finding America did a while back… Think marketing automation!

Global economy has brought the buying groups close together meaning that economy of scale is easier to establish than before. There are advanced solutions out there that will boost effectiveness and efficiency of any company’s marketing.

I strongly feel that in 2020 the casual small talk between marketing professionals will include topics like: “Where were you when the marketing automation solution X came into market?” or “How did you cope before the solution X?”

You don’t need a crystal ball to see where the world is going. And the lines in a certain film starred by a current governor of California sums it up pretty well: “Resistance is useless.” The marketing automation is here to stay.